Articles

Articles, experiments and case studies from 99Ways.

Experiment16 Jul 20253 min read

Form Merge CRO Case Study: 26% Lift

The treatment folded application questions into booking, removing duplicate fields and the handoff to a second form while keeping the information needed to qualify callers.

Article4 Jul 202513 min read

How to Reduce PostHog Costs

Start with spend by product and event volume, then narrow replay capture and noisy events; a $0 billing limit caps charges but stops ingestion when reached.

Experiment27 Jun 20253 min read

Pricing A/B Test: Trial vs No Trial, $27 vs $17

Early signups favored $17 with a trial; later income reportedly favored $27 without one. Compare equal-age net revenue per assigned visitor before choosing a rollout.

Experiment26 Jun 20254 min read

Testimonial Placement A/B Test: Impact on Conversions

Moving four testimonials near the acceptance choice appeared promising; a separate live-activity widget led on a tripwire page but trailed at checkout.

Experiment23 Jun 20255 min read

Video Length A/B Test: Short vs Long

The six-minute version converted at 7.36% versus 2.94% over 24 hours, but lighter editing and a clearer message changed with length, so duration alone cannot explain the gain.

Experiment17 Jun 20257 min read

Headline Multi-Variant Test: Which Message Won?

A broader promise of luxury beyond travel led the six-way test at 5.24% purchase conversion, but one day and a 72.52% probability make it a candidate for retesting, not a settled winner.

Experiment16 Jun 20255 min read

Video Controls A/B Test: Removing Controls Lowered Opt-Ins

The three-day difference was not statistically significant, so the test challenges the expected benefit of forced viewing without proving a general loss; keep playback accessible by default.

Experiment16 Jun 20254 min read

Radio Buttons vs Multiple CTAs: Impact on Opt-Ins

The selector alone barely changed opt-ins; the full selector, waitlist, and clearer instruction reached 50.14% versus 49.12% for control, without isolating which addition helped.

Experiment11 Jun 20252 min read

Headline A/B Test: Simple vs Complex Copy

The shorter financial-freedom headline reached a 0.43% purchase rate versus 0.20% for a broader perks question; both the promise and length changed.

Experiment9 Jun 20253 min read

Webinar Join Rate A/B Test: Do Shorter Waits Boost Attendance?

Offering a webinar session about two minutes after registration produced more joins than the default wait of up to 15 minutes in this funnel.

Article6 Jun 202511 min read

PostHog Installation on ClickFunnels

Head Tracking Code should cover every live funnel step and domain; confirm pageviews in Activity, then add named events for completed leads or purchases rather than relying on clicks.

Experiment2 Jun 20253 min read

Timestamp A/B Test: Does Time Help or Hurt?

Including “11 AM ET” drew more welcome-page visits than a date alone, but the result was directional and the webinar was prerecorded; future copy should make replay availability clear.