You will get Funnel Optimization Assessment & Recommendations List (CRO Audit)
"Great experience working with Iman! Super responsive, professional and helpful. 10/10 recommend!"
How we find CRO breakthroughsagain and again.
Partner evidence
Trusted to turn uncertainty into progress.
E-Commerce Store Analytics, CRO & A/B testing
Iman provided quality test ideas and was proactive in delivering updates on their progress. During his time with us we saw an increase in our conversion rate as well as more stable conversion with less fluctuation.
Marketing and conversion rate optimization consultation
Great to work with Iman, professional and communicative, he's your go to expert for conversion optimisation!
The people behind the practice
Strategy and systems,working as one.
Co-founder · Strategy & experimentation
Iman Nazari
Iman connects technology, business, and human behavior. He translates user psychology, product reality, and commercial goals into decisions that improve performance—with clean measurement and experiments that produce learning, not noise.
Co-founder · Data systems & engineering
Moein Heshmati
Moein turns complexity into order. He architects the tracking, reporting, and deployment systems behind the work, ensuring every insight rests on verified data and every result can be reproduced.
Articles
Thinking made useful.
Case study
Story of 74% CVR lift in 6 months for a health brand
A research-and-measurement-led CRO program, from test design through implementation and learning.
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Guides and how-tos
Why Experimentation Is a Must-Have for Your Business
How experimentation reveals which customer problems deserve investment and where evidence says to commit.
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Tools comparison
Confidence vs PostHog: Which Experimentation Platform Fits Your Team?
An evidence-based comparison of data architecture, methods, guardrails, governance, pricing, and tradeoffs.
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Where is growth getting stuck?
Bring us the funnel, the evidence, and the uncertainty. We’ll help you find the leverage worth testing.
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